Strategic Engagement

The economic development plan of the City of Dallas, entitled Strategic Engagement, was originally approved by the Dallas City Council in 2005. Strategic Engagement envisions a city that captures a healthy share of regional growth, improving opportunities for its citizens and businesses. Specific goals of the Strategic Engagement plan were defined in 2013 as follows:

Goal #1: Grow the Job Base in the City of Dallas by 4% in Four Years and 8% in Eight Years



  • This indicator reflects the level of business activity in Dallas and includes all residents and commuters who work at sites within the City of Dallas. Business attractions, expansion and retention will help to improve this indicator. 4% growth in four years and 8% growth in eight  years will also absorb approximately 30M square feet of vacant commercial space.

Goal #2: Grow the Labor Force by 2.5% in Four Years and 5% in Eight Years




  • This indicator represents the number of Dallas residents who are active in the labor market (either employed or unemployed). Increasing work force preparedness and attracting new, qualified residents improved this measure. Increasing the size of the labor force supports economic growth and economic opportunity objectives.

Goal #3: Lower unemployment Rate by 0.5% in Four Years and by 1.0% in Eight Years




  • This indicator represents the fraction of Dallas residents that are in the labor force and actively looking for but unable to find employment. This indicator can be improved through work force preparedness and business development activities. The 2012 base year unemployment rate for the City of Dallas was estimated at 7.5% at the time the Strategic Engagement goals were originally set. The annual estimated unemployment rate within the City of Dallas in 2012 has since been revised downward to 7.0% by the Texas Workforce Commission.

Goal #4: Increase the Real Property Tax Base in the Central Business District (CBD) by 4% in Four Years and 12% in Eight Years



In support of Goal #4, it is the strategy of the City of Dallas to:

  • Promote housing, office and retail development around DART light rail stations;
  • Support planning and infrastructure assessments of the central city;
  • Understand and respond to Dallas' current and emerging economic strengths, weaknesses, opportunities, and threats;
  • Promote Downtown conversions and other investments that increase building values, improve office markets, and build upon Downtown's assets

Goal #5: Increase the Real Property Tax Base in the Southern Dallas Focus Areas' Core Investment Zones by 50% in Four Years and by 100% in Eight Years




In support of Goal #5, it is the strategy of the City of Dallas to:

  • Promote investment in Southern Dallas focus areas
  • Promote Southern Dallas business parks to relocating and expanding companies
  • Facilitate the conversion of outdated industrial parks to higher and better uses