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The original item was published from 8/11/2017 3:40:37 PM to 9/12/2017 12:05:00 AM.

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Posted on: August 11, 2017

[ARCHIVED] Feel the LUV: How Southwest was determined to be the nation’s most trusted airline

Dallas-based Southwest Airlines finished at the top of the airline category in a national survey measuring the trustworthiness of the nation’s largest brands in seven key industries. But what does trustworthiness mean for an airline?

Dallas Business Journal, August 10, 2017
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